Campaign highlights the risk of using mobile while driving

Campaign highlights the risk of using mobile while driving

Three in four people say that drivers using their phones behind the wheel are the biggest danger on the road, according to a survey by Kent County Council.

The council has launched a month-long awareness campaign to encourage drivers to ditch their mobiles by illustrating that it is not possible to concentrate fully on two things at once.

And it highlighted new research showing that reaction times when using a mobile phone while driving are slower than being at the drink-drive limit or when smoking cannabis.

Vicky Harvey, road safety team leader at Kent County Council, said: "The reality is that no two activities can be given equal attention -- one task will always be more dominant.

"It's not simply splitting your attention 50:50, it's more like 95:5 with the task seeming the most important taking over -- with drivers using a phone that means the call or text completely takes over from the driving.

"With a task as important as driving, even just a slip in concentration due to a mobile phone could lead to severe consequences.

"It impairs reaction time, reduces concentration levels, leads to poorer judgement of speed and distance and reduces your field of vision.

"Drivers using mobile phones make the roads less safe for us all."

Chief Inspector Peter Steenhuis from Kent Police's Roads Policing Unit welcomed the campaign, commenting: "Using a mobile phone at the wheel is very distracting and forms one of the fatal four driving offences: drink/drug drive, not wearing a seat belt, excessive speed and driving while distracted. In many cases, distracted driving is the cause of serious accidents which could have otherwise been prevented.

"Too many people continue to use their phone illegally when they drive and it is these people we need to target. The safety of the public using the roads either as other drivers, passengers or pedestrians is far more important than any phone call or text."

How often do you see other drivers using their mobile phone? What do you think would make them stop?


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Posted 10 July 2017 by Jodie Salter

Tags: Council, Mobile, Motorists, phone, Police, Risk

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