Cookie Policy

Markerstudy Direct Ltd trading as Geoffrey

What are cookies?

Cookies are small text files placed on your computer or device to monitor how you use a website or an app.
Different types of cookies are used to do different things. These include letting you navigate between different pages on a website efficiently, remembering preference you have given and helping us identify ways to improve your overall site experience.  Others are used to provide you with advertising which is more tailored to your interests, or to measure the number of site visits and the most popular pages users visit.
This policy sets out the types of cookies we use when you use our website.
Are there different types of cookies?
Yes, there are different types of cookies.  Cookies are divided into "first party" and "third party" cookies, and "session" and "persistent" cookies.
"First party" and "third party" cookies
Cookies can be set and controlled by the operator of a website such as Geoffrey for this website (known as a ‘first party cookie’) or a third party such as Facebook, for example to display advertisements and social sharing features (known as a ‘third party cookie’).
"Session cookies" and "persistent cookies"
Cookies can also be divided into "session cookies" and "persistent cookies":

  • Session cookies are only there when you are on our website. When you leave our website the cookie is removed; and

  • Persistent cookies which exist on your computer or device until a fixed future date.

How do we use cookies?
We use cookies to improve our website and to help provide you with a good user experience. The type of information we collect may include your internet service provider’s name and details about the pages you accessed.
As detailed in the Privacy Policy, Geoffrey may disclose data collected from cookies, such as visitor trends, to third parties, in an anonymous form, for research and statistical purposes, and to help us optimise our websites and the targeting of advertisements.
From time to time Geoffrey may also analyse IP addresses, user agent strings or other anonymous data sources.
Third party suppliers
We work with third-party suppliers who place cookies on your device and report on "web analytics" information. Where such information is made available to us, we have listed these cookies below.
In addition, Geoffrey engages third party advertisers and advertising networks to place targeted advertisement cookies.  This means that data collected through these cookies will be shared with such parties in order that they can select and serve relevant adverts to you and others.  We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users to assist them in performing this service. We may also use such aggregate information to help advertiser reach the kind of audience we want to target.
Please note that although the use of data by Geoffrey is covered by this policy, in addition the use of third party cookies is covered by third party cookie policies, which we have referred to in the following tables, alternatively they are available on the relevant company's website.
How can you control the use of cookies? 
You can set your browser not to accept cookies and the websites outlined at the bottom of this cookies policy tell you how to remove cookies from your browser.  However, in a few cases some of our website features may not function as a result.
Cookies we use
Below we set out in detail of the cookies that we use on this website, their function and the data they collect.
You can find more information about the individual cookies we use and the purposes for which we use them in the associated tables below.
Strictly necessary cookies 
These let you move around our website and use essential features such as accessing secure areas of our website and identifying you as being logged in. Accepting these cookies is a condition of using our website as they are required for its proper operation. If you disable them, our website may not be able to function properly.
The cookies that we use on this website which are essential for its operation are set out below.  These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.

Cookie Source Cookie Name Purpose



Essential features such as accessing secure areas of our website and identifying you as being logged in.

Microsoft Asp/Asp.Net


Essential features such as accessing secure areas of our website and identifying you as being logged in.

 Analytics cookies
We use these cookies, sometimes referred to as "web analytics" information, to collect information about how visitors use our website. This includes details of the site where the visitor has come from, pages viewed, which content visitors are clicking on, which products visitors are interested in and purchase and at what point a visitor leaves our website.
By using our website, you agree that we can place these types of cookies on your computer or device. 
We use this information to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
All information these cookies collect is aggregated and therefore anonymous.
On occasion we may share this information with analytics and search engine providers that assist us in the improvement and optimisation of our site.

Cookie Source Cookie Name Purpose

Google Analytics

_ga, _gat, _gid 

Google Analytics is web analytics service offered by Google that tracks and reports website traffic

Google Tag Manager


Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization



Trustpilot cookie to monitor website traffic , i.e. number of visits on the website, which domains the visitors come from, which pages the visitors visit on the website and in which overall geographical area the visitors are located.

 Learn more about cookies
For further information about cookies visit or (which is run by IBA Europe)
A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at The guide contains an explanation of the Internet Advertising Bureau's self-regulatory scheme to allow you greater control of the advertising you see.